Course Prospectus
I
Overview
II
Course Outline
- Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
- Theories and models in MPR
- Grunig and Hunt’s four models of PR
- The PESO Model (Paid, Earned, Shared, Owned Media)
- Relationship management theory in MPR
- Ethical considerations in MPR
- Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
- Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
- Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencer marketing and MPR
- Digital crisis management
- Future Trends and Innovations in MPR
- Emerging trends in MPR
- The role of data and analytics in MPR
- Sustainability and Corporate Social Responsibility (CSR)
- Globalization and cross-cultural MPR
- The future of MPR: Predictions and challenges
III
Schedule & Fees
2026 Schedule & Fees
| Dates | City | Language | Fees | Register |
|---|---|---|---|---|
| 8 - 12 Nov, 2026 | English | USD 3,400 Per participant | ||
| 8 - 12 Nov, 2026 | Arabic | USD 3,400 Per participant | ||
| 6 - 10 Dec, 2026 | English | USD 3,400 Per participant | ||
| 6 - 10 Dec, 2026 | Arabic | USD 3,400 Per participant |
2027 Schedule & Fees
| Dates | City | Language | Fees | Register |
|---|---|---|---|---|
| 7 - 11 Feb, 2027 | English | USD 3,400 Per participant | ||
| 7 - 11 Feb, 2027 | Arabic | USD 3,400 Per participant | ||
| 7 - 11 Mar, 2027 | English | USD 3,400 Per participant | ||
| 7 - 11 Mar, 2027 | Arabic | USD 3,400 Per participant | ||
| 9 - 13 May, 2027 | English | USD 3,400 Per participant | ||
| 9 - 13 May, 2027 | Arabic | USD 3,400 Per participant | ||
| 6 - 10 Jun, 2027 | English | USD 3,400 Per participant | ||
| 6 - 10 Jun, 2027 | Arabic | USD 3,400 Per participant | ||
| 8 - 12 Aug, 2027 | English | USD 3,400 Per participant | ||
| 8 - 12 Aug, 2027 | Arabic | USD 3,400 Per participant | ||
| 5 - 9 Sep, 2027 | English | USD 3,400 Per participant | ||
| 5 - 9 Sep, 2027 | Arabic | USD 3,400 Per participant | ||
| 7 - 11 Nov, 2027 | English | USD 3,400 Per participant | ||
| 7 - 11 Nov, 2027 | Arabic | USD 3,400 Per participant | ||
| 5 - 9 Dec, 2027 | English | USD 3,400 Per participant | ||
| 5 - 9 Dec, 2027 | Arabic | USD 3,400 Per participant |
