Course of Qualitative Methods of Media Monitoring and Analysis

Why Attend

The concept of media monitoring is a specialized culture in the field of media work, where many Arab media institutions have intensified efforts to consolidate all media rights related to workers in all media sectors, whether they are working in press institutions, radio stations, or television channels.

Therefore, it is essential to emphasize that media monitoring helps protect all media rights, especially regarding the right to knowledge and the freedom of expression on various controversial topics that require in-depth discussions from the relevant authorities or the target media audience.

Moreover, media monitoring seeks to highlight all violations faced by media across its various forms, whether these violations are related to the profession or media ethics. It is also important to focus on the fact that media monitoring emphasizes the responsibilities and duties provided by the various media outlets.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

• Workers in media departments and sections.
• Workers in news analysis departments.
• Workers in public relations and media departments in institutions and ministries.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, content analysis, and the mechanism for supporting decision-makers.
• How to write and present a press release.
• Steps of monitoring, content analysis, and extracting indicators and results.
• Psychological characteristics and intellectual connotations in media messages.
• The most important successful models in monitoring and analyzing media content.
• Skills of monitoring news from various media outlets and social networks professionally.